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IMERYS Pigments for Paper
7
www.imerys-paper.com
RESTRUCTURING IN MIDDLE GEORGIA
The loss of kaolin volume due to changes in the paper industry
required IMERYS to reduce fixed costs in its Deepstep Road
manufacturing operation in Sandersville in 2008 and 2009. It was
apparent that the operation needed to be restructured in order to
remain sustainable. Reductions in force were undertaken in two
stages that resulted in a headcount reduction of about 50% in the
second half of 2008 and first half of 2009. During the process of
downsizing, natural work groups were defined, for example blunge
/degrit operators, resulting in minimal retraining requirements and
optimising the efficiency of the labour force.
Outsourcing of several job functions was also a key initiative.
General labour jobs such as railcar washing and packing and shipping
were logical targets as the labour demands for these positions
fluctuates widely over time depending on volume and product mix.
Outsourcing allows us to flex our labour costs with demand. Other
key areas that were outsourced included maintenance and project
engineering. This was somewhat more risky in that these are skilled
and, in some cases critical, highly specialised jobs. The groundwork
for this decision and its implementation was laid down over a
period of years and involved upgrading the skill sets of the salaried
maintenance work force by shifting engineers from project
engineering into maintenance as vacancies arose. This core group
of professionals is now tasked with overseeing an outsourced
maintenance workforce and this model is working well.
Another area that was addressed involved various technician roles
across the operations. Quality, crude lab and process improvement
technician groups were consolidated into a smaller, highly skilled
"Operation Technicians" group that can perform any of the functions
of the prior groups, depending on demand.
Clear and open communication with the workforce was probably
the most important factor in the successful implementation of
these initiatives undertaken over the past two years. Restructuring
is never easy or comfortable, but the affected employees deserve
to hear directly from management what is being done and why, as
well as what options are available to them. The employees that
remain with Middle Georgia Kaolin (MGK) have quickly been
refocused on the issues that are most important to achieving a
sustainable operation. This proved to be an effective strategy.
RESHAPING THE PRODUCT PORTFOLIO
In addition to the restructuring at the Deepstep Road Plant,
IMERYS Pigments for Paper North America has transitioned the
kaolin product portfolio to a value-added platform of products.
The new platform is based on our leading technology and capability
to bring a vast range of platy to hyper-platy clays to the market.
IMERYS' in-house proprietary 'shape factor` measurement technique
and fundamental understanding of our platy deposits allow us to
differentiate our product line from the competition. The two main
product lines included in the platform transition include
BARRISURF
TM
and
E-Type
TM
clays. The feed material for both product lines is
selectively mined and processed to yield large plate diameters and
thin crystal thickness which is covered under patented technology.
Both product lines have been launched to the market in the last
two years.
E-Type
TM
clays deliver unique value in a variety of paper grades.
These clays are available in a range of particle sizes and shape
factors. Their extreme shapes allow them to interact more
effectively with blockier particles such as calcium carbonates in
order to provide: bulkier structures with optically effective pore
sizes, improved coating hold out, and better coverage from the
larger plate diameters, (see graph opposite).
E
500
and
E
800
are coarse platy pigments specifically designed to
provide coating coverage and build coating bulk in precoating,
low gloss, or rotogravure coating applications. They work especially
well when blended with blocky co-pigments such as GCC. The
improved coverage can allow papermakers to reduce calendering
and thus improve sheet bulk, or apply lower top coat weight.
E
100
,
E
160
,
E
270
and
E
300
are fine platy clays developed for a variety of
applications. They can work well in single coating LWC applications,
or can also be used in pre-coat applications when blended with
blocky co-pigments.
The advantages of
E-Type
TM
clays to the papermaker include:
b
Reduce coat weight
b
Remove plastic pigment and/or TiO
2
b
Reduce calender loading
b
Cover a rougher base sheet
b
Bulkier sheet with better stiffness
b
Reduce cost or improve quality.
BARRISURF
TM
represents the premium end of the new platy kaolin
platform from Middle Georgia. The increased focus on recycling
and sustainable packaging is driving the trend for water-based
barrier coatings to replace fluorocarbons, wax and extruded
polymer barrier coatings. Platy kaolins incorporated with the
appropriate polymers can provide effective barrier performance
against water, grease and gases. The use of
BARRISURF
TM
can
improve the barrier performance above and beyond the typical latex
coatings and provide the papermaker with an eco-friendly solution.
The product line includes
BARRISURF
TM
HX
and
BARRISURF
TM
LX
.
These hyper platy, nano dimensional thickness crystals create a
tortuous coating structure that inherently resists penetration.
Hyper-Platy Clays improve Coating Surface Coverage
WHAT THE FUTURE HOLDS
PIGMENTS FOR PAPER NORTH AMERICA
HAS SET THE STAGE
FOR A PROSPEROUS FUTURE FOR
MIDDLE GEORGIA KAOLIN
.
THE
DEEPSTEP ROAD
PLANT HAS A MANAGEMENT AND
OPERATIONAL STRUCTURE THAT CAN BE SUSTAINABLE FOR
THE LONG TERM. IN THE 2
ND
HALF OF 2009 AND 1
ST
QUARTER
OF 2010,
MGK
HAS SHOWN THAT IT CAN DELIVER PROFITS
FOR THE
IMERYS PAPER GROUP
. AS THE PRODUCT PORTFOLIO
TRANSITIONS TO A
"VALUE ADDED"
PORTFOLIO OF PRODUCTS,
THE PROFITABILITY OF
MGK
CAN ONLY IMPROVE.
NA GRAPHIC PAPER SHIPMENTS
1992
1993
1994
1995
1
99
6
1
99
7
1
99
8
1999
2000
200
1
2
002
2
003
2
004
2
005
200
6
2
007
200
8
25,000
30,000
35,000
40,000
45,000
50,000
METRIC T
O
NNES
(THOUSANDS)
7,000
1
9
6
0
1
9
6
3
1
9
66
1
96
9
19
7
2
19
75
1
978
198
1
1
98
4
198
7
1990
1993
1
99
6
1999
2
00
2
2005
0
1,000
2,000
3,000
4,000
5,000
6,000
GEORGIA KAOLIN VOLUMES TO THE PAPER INDUSTRY (USGS)
Paper Filling Paper Coating
D
R
Y
METRIC
T
O
NNES
(
THOUSANDS
)
BUILDING STRUCTURE WITH PLATES AND BLOCKS
E-TYPE CLAY BENEFITS FOR GLOSS AND BRIGHTNESS IN PAPER COATING
SHEET GLOSS
30
67.5
68
68.5
69
69.5
70
35
40
45
50
55
SHEET BRIGHTNESS
(
GE
)
6
SHAPING A NEW DIRECTION
FOR MIDDLE GEORGIA KAOLIN
Hyper-Platy Clay
No.2 Coating Clay
Hyper plate diameter
Small plate
diameter