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IMERYS
Pigments for Paper
08
http://imerys.p4p/
website.launch/
www.imerys-paper.com
OCTOBER 2008 SAW THE LAUNCH OF THE
NEW PIGMENTS FOR PAPER WEBSITE WHICH
HAS BEEN REDESIGNED AND RE-BRANDED
IN LINE WITH THE NEW CORPORATE IMAGE,
DEVELOPED BY THE UK BRANDING AGENCY
SHEARD & HUDSON.
The website has been re-launched with a
vibrant new look, updated content, significant
layout updates and features, improved
usability and navigation, and full compliance
with the latest Disability Discrimination
Act laws.
The Pigments for Paper website will be the
strategic core of marketing efforts, acting as
a strong foundation for all other market
communications. Alongside information about
Pigments for Papers services, the site will
feature the latest news and announcements,
along with a supporting portfolio of products
and useful resources on the latest product
developments.
The new site covers every market sector and
discipline for the paper producing community
including coated & uncoated woodfree, coated
& uncoated mechanical, board & packaging,
newsprint and speciality grades. The product
portfolio is arranged into Filler Grades &
Coating Grades specific pages. As well as an
enhanced user experience for customers and
product seekers, the new website has been
designed to complement and enhance our
mineral product offering.
Talking about the website, Mikko Likitalo,
Vice President of Paper ­ Marketing and
Technology, commented: "We are delighted
with the new website. It represents our
specialist approach to minerals for the paper
industry and reflects our technical expertise
and the move toward providing a truly
multi-pigment mineral portfolio.
As well as aligning the design of the site with
our fresh new branding, we wanted to update
the content and functionality of the website
to meet the expectations of our customers. In
addition to the site's many new features, the
graphic design and interface present a
dramatic improvement. We have streamlined
the site's navigation, making it more intuitive
and user-friendly. We think this new
presentation will allow our customers the
ease and efficiency of rapidly getting to the
information they require, while simultaneously
encouraging new visitors to learn more about
IMERYS Pigments for Paper and our
product offering."
www.imerys-paper.com
09
"Moving the site on was very important to us. We
wanted to improve accessibility for our customers and
ensure they find the information they need,"
Julia Pearson, Market Communications Manager...
..."Having the site managed `in-house' means that
we can ensure the website contains the very latest
information about IMERYS Pigments for Paper and
the services we offer
."
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RELAUNCHED WITH A
VIBRANT NEW LOOK
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