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www.imerys-paper.com
15
Multi Pigment Approach
A turning point in our company history is
happening now. 2007 marked the first year
that carbonate production will exceed that
of kaolin. Carbonate growth provides the
ultimate proof that we are a multi-pigment
company. All over the world, we have grown
our carbonate sales faster than the market
for PCC and GCC, while maintaining, or even
increasing, our market share for kaolin.
Customers have shown a very supportive
attitude toward IMERYS' growth in
carbonates.
For paper applications, carbonates
represent two thirds of the total available
market and a strong market position is
important in being recognised as the
world's leading multi-pigment provider.
Where we have a role in carbonates,
we are better able to leverage
our full pigment portfolio and
maximise opportunities for
both kaolin and carbonates.
If the reward
is big enough,
resistance to
change can be
overcome.