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Millions Gained From Fibre Reduction?
One popular idea has been to boost pigment
content and use less fibre in papermaking.
For several decades the promise of much
higher mineral content has been advanced,
and in many cases, proven to be viable, and
adapted. But, for whatever reason, resistance
to change and concerns from printers and
publishers has kept filler content from
reaching its peak potential.
As pulp prices have risen in recent history,
and paper prices have not, this could open
the way for a fibre/mineral ratio shift.
Mineral suppliers, in partnership with chemical
suppliers, will need to continue to prove, on a
case-by-case basis, pigment content can be
increased without adversely affecting the
properties of the paper. This is our challenge
and we can achieve this!
Fortunately for IMERYS, a number of factors
are lining up to encourage papermakers to
employ pigments to save money and add value.
If the reward is big enough, resistance to
change can be overcome.
Incentives for papermakers to use more
pigments in their paper formulations have
never been stronger.
IMERYS is making bold, strategic changes to
secure a sustainable, cost competitive kaolin
platform, and continues to grow in carbonates,
which now exceed kaolin sales for the first time
in the company's history.
IMERYS is undergoing a huge transition, as a
response to paper customer needs and desires.
We have invested heavily in our infrastructure,
and have moved production to the sites where
we have the best natural fit. This may sound
obvious and easy, but it's not.
We are also introducing new technologies for
refining and processing, evolving products, and
implementing environmental measures at our
production assets, seaports and customer
sites. At the end of 2007, we stopped the
production of UK coating kaolins. Cornwall is
now focused on the production of filler grade
kaolins. IMERYS have invested £25m in its UK
kaolin operations, in order to create a sustainable
and cost-effective platform for the future.
Further investment was made to expand the
production of our Brazilian kaolin asset and
customers have now been transitioned to
Capim
TM
grades from this new capacity.
In addition, we have invested in additional
`tube press' capacity, which provides growth
opportunity for our new `rotogravure' kaolin,
Capim
TM
RG and additional Capim
TM
filler.
Rio Capim Caulim (RCC) is now the largest
kaolin production asset in the world with
an industry-wide reputation for producing
consistently high quality, cost-effective
products that bring real value to our customers.
With the increase in Capim
TM
volumes to
the European paper market, we have further
enhanced our logistics infrastructure by
expanding our shipping capacity from Brazil
to Europe and have established a new
distribution centre in Antwerp (Eurohub).
This facility provides storage for slurry and
dry products, together with `make down'
capacity.
Hidden Value
Consider for one moment that paper
constitutes approximately 10% of final cost
of a magazine, and minerals 10% of the cost
of paper ­ which means 1% of total cost of
publication. Minerals add significant value
to the finished paper in terms of improved
printability and gloss which enhances the
`eye-appeal' of images in printed material.
This really puts the relatively low price of
minerals in perspective.
Cheaper pigments are not the solution; we
need to be able to demonstrate the value
that our products bring to our customers
and their products.
14
IMERYS
Pigments for Paper
BOLD
DECISIONS
AROUND
CUSTOMER
NEEDS
Per Svending